OBJECTIVE
Show how fast food has evolved over the years into a new mecca of food that before were only thought of as house hold food items cooked by mothers. Also, how acceptable fast food has become to an ever changing consumer.
INSIGHT
Fast food no longer is just restrained to corporate entities such as: McDonald's, Burger King, Jack in the Box, etc.. It has evolved to become an integral part of our everyday lives in ways that weren't thought of before. This cook book explores those ideals. From hipster toasts with gluten free bread to diet friendly smoothies that require little to no time to prep.
RESULT
Taking inspiration from the fashion industry, I combined various fonts to help emulate an upscale feeling . As well as taking cues from fashion marketing by incorporating lifestyles that would be in need of such quick easy meals on the go.
FINAL LOGO