Three white milk bottles next to each other. Each is a different flavor. All in front of a light blue background. (Left to right) Low Fat Milk - blue label and cap, Skim Milk - purple label and cap, Whole Milk - red label and cap
Packaging

Big Boy Milk Co.

What kind of face would you trust to sell you baking items and sweets?
A red painted Piaggio truck with the brand Big Boy painted in white in front of a white house with a dark brown door.

OBJECTIVE

Create a memorable brand that mothers can trust for their children's snacks.

INSIGHT

After researching common shapes for "chubby faces," these three seemed to be the most common ones. The egg, oval, and round shapes give the impression of a friendly nature. Once the shapes were decided on, it was time to figure out the facial features.

RESULT

The face helps create a sense of trustworthiness and a sense of safety relating to the product. Coupled with brighter tones, mothers and children alike will gravitate towards Big Boy rather than any of the competitors.
An egg shaphed face with different features changing
EGG
A oval shaped face with different features changing.
OVAL
A round shaped face with different features changing.
ROUND

FINAL LOGO

The Big Boy logo in red.

MANIFESTO

To serve any and all who are hungry. To continue tradition from our mothers to your mother. Recipes passed down teach us our history. A history filled with happiness and a full belly. For us to share that happiness is not our job, but our pleasure. We don't treat others with disrespect, rather, we treat them with love, kindness, cheerfulness, and chocolate. Their enjoyment is our enjoyment. For every chocolate, cookie, candy, cake, crumble, muffin, or pastry that we eat, we must offer you one. If we gain weight, that's okay. We're big, so you don't have to be.
The Big Boy face of the logo in multiple colors. One large red in the center rotating. Six arranged in a circle around the center rotating. Twelve arranged in a circle around that and rotating.
Big Boy logo in multiple colors
The front of the Big Boy Dark Chocolate Bar box in a red colorway.The box label diecut for a Dark Chocolate bar from Big Boy in a red colorway.
The front of the Big Boy Raspberry Dark Chocolate Bar box in a raspberry pink colorway.The box label diecut for a Raspberry Dark Chocolate bar from Big Boy in a raspberry pink colorway.
The front of the Big Boy Milk Chocolate Bar box in a brown colorway.The box label diecut for a Milk Chocolate bar from Big Boy in a brown colorway.
A shot of brown paper bag of All Purpose Flour with the created brand "Big Boy" using a pastel pink as the background.A black 12 inch muffin tin standing with the Big Boy label around it vertically in a green colorway sleeve label in front of a green backgroud.Rich and Creamy Frosting Cream Cheese from Big Boy in a yellow colorway on a bright blue background.An orange background with multiple butters falling down within the frame. Two color job on the butter packaging. Light orange and dark orange, for the brand Big Boy.