OBJECTIVE
Take an existing brand and create a new identity for it. As well as collateral in how the new identity would be used and create guidelines for such instances.
RESULT
Reiterating the project, Hearts in San Francisco, as a simple identity to be used with sunset color values seen while in San Francisco. Taking what is known in the city and incorporating it. Creating a playful system while still maintaining the professionalism of the Golden Gate Parks Conservancy.
MANIFESTO
We are here to stand together in the conservation of these monuments. To bring forward history that was once forgotten. To educate those that have been taught otherwise. To understand that not only were these parks and monuments constructed for us, they were constructed by us and as such should be taken care of. We are here for them. We are here, for conservancy.
