Create a brand that stays true to its' origin, but also breaks the boundaries of what may be acceptable.

Having a brand with a curse word in the name can easily be misconstrued. I had to think of a way to bring forth a design that translates the deliciousness of the beer while maintaining its' humor.

Introducing hard alcohol motifs into the beer label to help elevate the idea that it isn’t a regular beer. A logo that encapsulates the shock of the name while instilling refinement and fun inside someones mind. That idea is further emphasized by the Angel Campaign to launch to rebrand.